Tips on research for presentations, getting the right information and delivering it effectively
- Ask yourself what question your audience will need answered to accept your message. This is what you need to research. Support your idea or argument. Repeat a few times until you’ve covered the key questions your audience will ask.
- The quality of your source matters, don’t be lazy when choosing your sources. Wikipedia has its place, however would you trust your reputation as a speaker on the information provided there? Look for primary sources.
- Research for presentations from other sources – books, newspapers, magazines, a business, interview an expert. You raise your credibility by going beyond the first/basic source (the web).
- A statistic or quote may be accurate, but without citing a source, your audience may dismiss it. Always double check quotes and statistics to ensure accuracy.
- Facts, statistics, quotations often need some context to make them relevant to the audience. Making it relevant makes it easier to remember and digest. We may understand 20% intellectually but 1 in 5 is more relatable.
- Avoid “consultantese” – the temptation to shovel a truckload of statistics and facts at your audience. Your speech should be supported by the facts and research; it should not be just the facts and research. What does the audience actually need to know?
- If you have extra facts, statistics and references share those in a handout – not on the screen. Less is more.
Change Communication and Employee Engagement specialist at One Clear Message Consulting
Richard specialises in helping you build real human communication skills. Employee Engagement / Experience, Emotional Intelligence skills, building high performance teams and a great place you want to work. TED style speaking and presentation skills. Training, consulting and coaching.
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