Slide design tips: Make your message clear, don’t add clutter with excess Logo placement.
Screen clutter can dilute good content. No matter how cool your logo is, putting
it on every slide can minimise the impact of your message, and your logo. Clutter may give your audience a reason to tune you out.
Keep your slides simple.
Think of annoying tv shows, or radio commercials, that repeat the name of the station every few minutes. This is done to burn the name of the station into our heads. However, applying the same idea in our presentation design is more likely to dilute your message and annoy. They already know who you are.
One of the leading contributors to “Death by PowerPoint” is putting too much information into each slide. If you cram too much onto each slide, you run the risk of confusing and distracting your audience. You also don’t want to associate your Logo placement with your slides relating to problems.
- Allow your content and message to be your brand, don’t shove your logo down their throat.
- Your presentation should inform, educate and entertain – not repeat the logo over and over.
- Slide space is limited, don’t waste it on your Logo placement. Use your space to augment your message.
- Put your logo and details on your handout.
Limit logo usage to your cover slide and last slide to create maximum impact.
Get help from a professional to design your slides
If you really want to get your presentations right, consider hiring a professional presentation consultant to help. A professional can help you get perspective about what’s important, help you protect your brand and deliver clear powerful visuals which augment your message. If you need help with your presentations and logo placement then contact us today.
Richard Riche
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